Lost Lands Music Festival

  Lost Lands Music Festival, to put it into simplest terms, is the super bowl of EDM (Electronic Dance Music) festivals. Once a year Excision puts on a historic themed, three day festival with giant dinosaurs, a volcano, a hammock village, a 20ft water slide, food and shopping vendors, and one million watts of bass provided by 66 individual bass artists. Lost Lands welcomed over 37,000 attendees this year, displaying the mass popularity the festival has gained in just two years. Someone outside the community may wonder what makes this festival so popular over any other in it's genre, I can confirm it is Excision's Value Proposition.

    It's apparent Excision's selling an experience; he knows that and uses it to his advantage. Beside being the loudest music festival in the world, Excision donated thousands of dollars to local causes and was precise in keeping all fans informed on all social media platforms, including the Lost Lands app.
    Aside from all the fun, with a crowd that large, crisis is bound to happen. During the festival two attendees were taken to the hospital for unidentified reasons and later died. During this time excision was managing the festival and performing each night, so he made no public announcements about the loss of two fans until a few days later. This caused a lot of buzz in the community.
     People immediately took to twitter to start spreading rumors and form opinions. Comments like Grace and Victoria's caused serious concern, despite excision's post denying all rumors. I personally read many people say they will never return to Lost Lands. That unfortunately results in a direct loss of money and reputation, and chances of the festival living on to see more years.

  Though there were several fans   leaving unhappy comments, there was also an overwhelming amount of fans leaving support for Excision and all his efforts to make the festival such a magical experience. I agree with Rosso's view of Lost Lands because from a business stand point, Excision went above and beyond with his service and attention to fans to make sure his value proposition remained fresh and worth the money fans put into his festivals. Every time Excision made an adjustment to enhance the experience of the festival, he was marketing for himself. He was giving people a reason to come back next year. He even made a tweet saying to tag the Lost Lands Page if any problems arise at the festival so he could fix them now instead of waiting until next year. That's a purple cow in the concert industry. How many artists will reply to their fans on social media and take instant action to make sure they enjoy the festival as much as possible?
    If I were to be in Excison's shoes I probably would've made a longer statement and posted it sooner than he did, but that's just how I cope with things. I would also take extra caution and empahsize safety to win people back.
   In this assignment I learned how important it is to have a good reputation online as a business and if I'm going to ever host any sort of event within my business I need to remember anything that goes on at my event represents me in the eyes of the consumer.



Lost Lamds Official Twitter
Excision Official twitter
Twitter.rumors www.billboard.com
https://twitter.com
http://www.lostlandsfestival.com
www.musicfestnews.com
 Ravepic.com